Test Your Digital Marketing Skills
Do you consider yourself a Digital Marketing Jedi? Do you know everything about Digital Marketing domain? Just answer these interesting, quick and informational questions and put your ability to test without any peek-a-boo.
Time to find out your position on the Guru-sphere in Digital Marketing.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies. From website to email marketing to all the online content - everything that is digital comes under Digital Marketing.
Digital marketing lets you generate sales or attract leads and measure the ROI of any aspect of your marketing efforts.
The buyer’s journey is an important framework for marketing strategy. By pushing your buyer through the sales funnel, you would be able to know their needs, do your research accordingly and eventually help them make an informed decision. A good understanding of these stages will help you plan well-rounded digital marketing strategies and increase the conversion rate.
A website's main function totally depends on the type of site and business objective. However, a combination of sell products and service, generate leads and establish credential pretty much cover all the objectives of having a website.
Users appreciate free and helpful information, which eventually make them loyal to the brand. So, sharing tips or educational content on social media would definitely get you the desired attention.
Digital marketing works for any business in any industry. The only difference is the way you approach your target audience.
For B2B, digital marketing efforts are centered on online lead generation, expecting communication through online forms or to a salesperson.
For B2C, the goal is to attract people to the website and convert them into customers without ever needing to speak to a salesperson.
Events and Seminars are considered as traditional marketing techniques and thus, don't come under Digital Marketing.
In December 2016, Microsoft acquired LinkedIn.
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn relevant traffic in search engines - through targeted keywords. On-page refers to both the content and HTML source code of a page that can be optimized.
Personalization is one of the biggest digital trends followed by many brands like Netflix. It is the practice of providing great customer experience that is tailored and well aligned with the consumer’s likings and specific needs.
Remarketing is a great way to connect with the visitors who browsed your website but didn’t convert into a customer. This technique allows you to position targeted ads in front of defined audience - as they browse elsewhere around the Internet; a way to lure them back.
More you make your website interactive and interesting by adding content like quizzes, downloadable eBooks, whitepapers, videos; more the users are likely to stick around and eventually increase the possibility of conversion.
CPM is a metric used to quantify the display of an advertisement on a web page. The mille refers to 1,000 impressions.
In the awareness stage, the buyer realizes that he has a problem and that's how he ended up coming to you for a solution.
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It seems you are just starting out. Your effort is commendable though.
No worries, there's a huge ocean of learning and you can do it. You should focus on polishing up the basics and keep on advancing in this field. Remember, the sky's the limit! All the best!
Well Done on scoring a great number!
You definitely have an understanding of digital marketing fundamentals and very well know how this converts into a solid theory. However, to master this skill, you should work on putting this theory into practice on real user incidents. Aim for great results. Good luck!
That's some great score!
You have an excellent hold on all the nuances of digital marketing. People learn from you, but don't forget there is always room for improvement. Keep on learning and inspiring others. The digital world needs you!
