Check the cultural archetype of your brand.

Answer these questions about your brand, and we'll tell you about your brand’s archetypal story.
source: U.S. Patent No. 9,002,755 System & Method of Culture Mapping, scenarioDNA inc.
START
Why do people choose your brand?
Why do people appreciate your brand?
What does your brand do best?
Does your brand prefer?
Which does your brand thrive better on?
Disruptive Brand
You see your brand as having its center of gravity in the disruptive, symbolic space. New ideas and provocative thinking get worked out in the symbol quadrant. This is where archetypes of truth and purpose live.

Quintessential symbolic archetypes: Rebel, Sage, Magician

Is your brand where you want it to be?
Emergent Brand
You see your brand as having its center of gravity in the emergent, ritual-building space. Concepts of technique and alchemy manifest in the ritual quadrant. Experimentation happens and new ways of doing things are implemented by the archetypes in this space.

Quintessential ritual archetypes: Explorer, Creator, Jester

Is your brand where you want it to be?
Dominant Brand
You see your brand as having its center of gravity in the dominant, identity-building space. The identity quadrant reveals archetypes driven by badge values and social currency. They’ll share new ideas that have been tested and proven in the ritual quadrant.

Quintessential identity archetypes: Hero, Lover, Innocent

Is your brand where you want it to be?
Residual Brand
You see your brand as having its center of gravity in the residual, mainstream zeitgeist space. Once concepts resonate within mainstream zeitgeist, they have become ubiquitous and have fallen into residual code. Archetypes in this quadrant need ideas that are easy to digest. They require assurance.

Quintessential zeitgeist archetypes: Caregiver, Everyman, Ruler

Is your brand where you want it to be?