Website SEO Audit Assessment
Answer each question based on the current state of a specific website. Select the option that best matches reality. Scores add up to indicate overall SEO audit health and readiness for growth.
/10
How complete and accurate are your title tags across important pages (home, key category/service pages, top traffic pages)?
Missing/duplicated on many key pages
Present on most pages but often generic or duplicated
Unique on most key pages and generally descriptive
Unique, compelling, keyword-targeted, and consistently optimized
/10
How well are meta descriptions handled on key pages?
Mostly missing or irrelevant/duplicated
Present on some pages but inconsistent quality
Present on most key pages and generally matches intent
Well-written, unique, intent-aligned, and encourages clicks
/10
How clear and consistent is your heading structure (H1/H2/H3) on key templates/pages?
Frequent issues (missing H1, multiple H1s, messy hierarchy)
Some structure, but inconsistencies across templates
Mostly consistent with occasional exceptions
Consistent, accessible hierarchy aligned to page topics
/10
How strong is your internal linking to important pages (navigation, contextual links, hubs)?
Important pages are hard to reach; weak internal linking
Basic nav links exist but few contextual links/hubs
Good internal linking with some topic clusters
Strategic internal linking with clear hubs and consistent anchors
/10
How crawlable and indexable is the site (robots.txt, noindex usage, crawl blocks)?
Major crawl/index problems (important sections blocked/noindexed)
Some issues affecting subsets of pages
Mostly clean with minor issues
Clean setup; intentional controls only; no major blockers
/10
How healthy is your XML sitemap setup for key indexable pages?
No sitemap or outdated/invalid sitemap
Sitemap exists but includes many non-indexable/redirect/error URLs
Sitemap is mostly accurate with occasional issues
Accurate, segmented if needed, kept updated, and submitted to search engines
/10
How well are canonical tags implemented to manage duplicates/parameter URLs?
No canonicals or widespread incorrect canonicals
Some canonicals exist but inconsistent or unreliable
Mostly correct with limited edge-case issues
Correct, consistent, and aligned with indexation strategy
/10
How good is page performance for users (Core Web Vitals and general load speed)?
Slow site; frequent poor CWV results or major performance issues
Mixed results; performance problems on key templates/devices
Generally acceptable with some opportunities to improve
Strong performance with consistently good CWV on key pages
/10
How well does the site handle mobile usability and responsive design?
Major mobile usability issues (layout, tap targets, content cut-off)
Some noticeable mobile issues on important pages
Mostly mobile-friendly with minor issues
Excellent mobile UX across key templates and devices
/10
How strong is your content quality and intent match on top-priority pages (service/category/landing pages)?
Thin, unclear, or largely duplicated; weak intent match
Some helpful content but gaps vs. competitors/intent
Good coverage and alignment for most key pages
Best-in-class content: comprehensive, unique, and clearly intent-driven
Critical SEO Issues (Immediate Fixes Needed)
Your audit signals foundational problems that likely limit crawling, indexing, rankings, or user experience. Prioritize technical fixes (crawl/index, templates, performance) and then improve on-page targeting and internal linking.
Moderate SEO Health (Good Base, Clear Gaps)
You have a workable foundation, but several areas are inconsistent or under-optimized. Focus on tightening technical hygiene, strengthening internal linking, and improving page intent match and metadata at scale.
Strong SEO Foundation (Optimization & Growth Ready)
Your site appears technically sound and well-optimized across key audit areas. You’re positioned to scale content, refine information architecture, and pursue authority growth while maintaining technical excellence.