What are the PropTx Rules for images on my listing?
Ready to test your knowledge on MLS® photo guidelines? Whether you're new to listing photos or need a quick refresher, this quiz covers the essential rules for adding images to your MLS® listings.
Take this 5 question quiz to see how well you know the dos and don'ts of MLS® photography!
What is the rule regarding surrounding amenities?
The role of photographs and other imagery including video on an MLS® Listing are to advertise the Property only. The addition of wording, coloured borders or logos negatively impacts the orderly operation of the PropTx MLS® System.
PropTx MLS® Rules - ARTICLE 5 - ADVERTISING
Every image submitted to the MLS® System shall prominently feature the property specific information about the Real Estate Component itself and aspects of the immediate surroundings that relate directly to the Real Estate Component, including, but not limited to, scenery viewed from the Real Estate Component.
The following images cannot be included in an MLS® Listing:
Rule 5.01 B) - Images of surrounding amenities that are not in view of the listed real estate;
What alterations or enhancements can I make to the images I add to my MLS® listing? Select all that apply.
PropTx MLS® Rules - ARTICLE 5 - ADVERTISING
Every image submitted to the MLS® System shall prominently feature the property specific information about the Real Estate Component itself and aspects of the immediate surroundings that relate directly to the Real Estate Component, including, but not limited to, scenery viewed from the Real Estate Component.
The following images cannot be included in an MLS® Listing:
Rule 5.01 C) - Images of advertising or marketing messages with the exception of architectural drawings, floor plans, maps, aerial or distance photographs relating to the listed real estate which is labelled as such;
Examples of conduct which violates Rule 5.1 includes, but is not limited to, the following:
- Photographs on a Listing may not include any wording. PropTx watermarking is added after but Members are still not permitted to put the Brokerage names themselves;
- Photos that say “coming soon”;
- Photos with borders or swooshes or banners;
- A video of a amenity not in view of the Real Estate Component;
- Photos with any wording – such wording can go in the description box; and
- A for sale sign that is not blurred.
Can I have a picture of a person in the images I add to my MLS® listing? Yes or No
Including photos of people or an actual person.
PropTx MLS® Rules - ARTICLE 5 - ADVERTISING
Every image submitted to the MLS® System shall prominently feature the property specific information about the Real Estate Component itself and aspects of the immediate surroundings that relate directly to the Real Estate Component, including, but not limited to, scenery viewed from the Real Estate Component.
The following images cannot be included in an MLS® Listing:
Rule 5.01 D) - Any persons or digital representations of persons.
Can I digitally stage any images? Yes or No
PropTx MLS® Rules - ARTICLE 5 - ADVERTISING
Every image submitted to the MLS® System shall prominently feature the property specific information about the Real Estate Component itself and aspects of the immediate surroundings that relate directly to the Real Estate Component, including, but not limited to, scenery viewed from the Real Estate Component.
The following images cannot be included in an MLS® Listing:
Rule 5.01 A) Digitally altered images including the use of any artificial intelligence (“AI”) system or technology to create, alter, or enhance images or digital staging that do not accurately depict the listed real estate;
You may use digital staging in a photograph, for example the room is vacant and you add gym equipment as a suggestion of a use of that room. However, do not misrepresent or mislead anyone by changing the colour of the paint, adding or removing a wall, removing garbage from outside the home, etc.
Can I use someone else's images without consent? Yes or No
PropTx MLS® Rules - ARTICLE 5 - ADVERTISING
Rule 5.05 - By submitting Marketing Materials to the MLS® System the Member warrants to the Association that they have permission to use such Marketing Materials in that manner. Members shall only use Marketing Materials which they have created or purchased, including, but not limited to, all images, graphics, text, and photographs. Any permission to use such information must be provided by written consent.
Members may not take marketing materials from another MLS® Listing/ Member without explicit, written permission from the Member who created or purchased those marketing materials.
There are situations where a Member was told by a seller that photographs were created or owned by them. While these may prove to be difficult situations, as a Member, you are obligated to do your due diligence and take steps to verify that you are not taking this property from another Member.
Of note, the fact that a person owns the property does not give any rights to the photographs, floor plan, virtual tour, personal marketing materials, or feature sheets.
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Why not take a minute to read Rule 5 for rules regarding images on your PropTx MLS® listing. It's the best way to stay at the top of your game!
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