Take a quiz to find out your donation form health
When you click the donate button on your website, how long does it take for your donation page or form to load?
Does your donation form follow your nonprofit’s brand standards with colors and fonts?
Does your donation form include a clear photo that conveys emotion? Strong emotions include sadness, fear, frustration, anger, joy, surprise, nostalgia, and love.
Does the copy include a short description of the problem your donation is solving and how your potential donor can be a part of the solution?
Can a 6th-8th grader comprehend your text?
Go to https://bloomerang.com/comms-audit-tool/ and paste your text to analyze.
Are you making your potential donor feel like you are speaking directly through them by using twice as many you-focused words as we-focused words?
Go back to your results from https://bloomerang.com/comms-audit-tool/ and see results under The "You" Test.
Does your form include suggested giving amounts? How are they laid out—high to low or low to high? Do you have impact descriptions for different giving levels?
Do your donation form’s colors pass the contrast check for accessibility standards?
Go to https://webaim.org/resources/contrastchecker/ to test the color contrast.
How often does your donation form prompt donors to turn their one-time gift into a monthly gift throughout the checkout process?
How many fields are on your donation form? Count them up—both required and optional fields. This includes the usual First Name, Last Name, Address, Credit Card… and any custom fields you have added.
Test your donation form on mobile. Is there any funky formatting or too-small text fields? If you have an iPad or tablet, test the form there, too. Are there payment options for Apple Pay, Google Pay, PayPal, and Venmo? Is it optimized across devices?
Make a test donation to your nonprofit. Time yourself from the beginning (typing your organization's name into the search bar) to the end (donation confirmation page). How long does it take?
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🥇 Donation Form Pro
Your donation form is ready to go! It’s easy to use and donor-friendly, exactly how it should be. You’ve built an experience that removes friction and builds trust, making it simple for supporters to give (and give again). Excellent job! Keep testing your form periodically to make sure it stays seamless across devices.
🛠Needs a Little Tune-Up
Your donation form is in the works, but a few minor tweaks would make it truly shine. A faster loading time, clearer copy, or more emotional imagery could make the difference between a donor completing their gift or giving up mid-form. Make a few edits to boost accessibility, readability, and speed. Then, test your donation form on multiple devices. Looking for more detailed feedback? Email hello@the-purpose-collective.com with a link to your organization's donation page and we will send you a personalized feedback video.
🚧 Donor Roadblock Alert
Your donation form might be putting up barriers for even your most motivated supporters. Don’t worry—small changes can make a big impact. Simplify your fields, speed up your loading time, and make sure your form feels personal and trustworthy. Fixing these friction points could dramatically boost your donation conversion rate. You’ve got this! Need help making these changes? Email hello@the-purpose-collective.com with a link to your organization's donation page and we will send you a personalized feedback video.
