How well does your people story attract and retain mission-aligned talent?
Unlock your organization’s Margin Score™ to understand where your employee experience already offers credible proof points — moments you can point to — and how well those moments are shaping decisions to join, stay, or leave.
Employees clearly understand how their work connects to our mission in practical, everyday ways?
It's clear the type of people who thrive (and don’t thrive) in our organization and in specific roles?
Leadership understands the top reasons candidates and employees choose to join, stay, or leave?
Staff and leaders can consistently and confidently describe our organization's culture?
Candidates clearly and consistently hear a compelling “Why work here?” message throughout the hiring process?
Our values are consistently shown through real behaviors, not just posted on the wall?
Our organization effectively communicates priorities, decisions, and changes?
We effectively communicate employee development, recognition, and engagement opportunities?
Employees have trust in the accuracy and transparency of leadership communication?
Our careers page gives a compelling, mission-forward first impression?
Our job postings clearly communicate mission, impact, culture, expectations, and growth?
Our candidate journey is clear, welcoming, and mission-aligned?
Our onboarding experience effectively helps new hires feel connected, confident, and part of the mission?
Opportunities for staff to grow and develop are clear and accessible?
We clearly understand and proactively address the moments that influence whether staff stay or leave?
Employees consistently experience belonging, inclusion, and psychological safety across teams?
We intentionally support staff wellbeing and fair workload distribution?
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WINNING MARGINS
Your Margin Score™ places you in the Winning Margins range. You’re winning at the margins, which means your people story and communication are already reinforcing the moments where candidates and employees decide to join, stay, and grow with you.
Click below for a deeper look at what’s working, why it matters, and how to protect this edge as your organization evolves.
SLIPPERY MARGINS
Your Margin Score™ places you in the Slippery Margins range. You’re seeing real wins alongside frustrating inconsistencies. This is a sign that some of your people stories and signals are landing, while others are creating uncertainty.
Click below to understand where your margins wobble, why it matters, and how to steady them before small gaps become bigger challenges.
MISSING MARGINS
Your Margin Score™ places you in the Missing Margins range. Some of the signals people rely on to decide whether to join or stay aren’t consistently present yet. That makes it harder for them to fully understand what the work really offers.
Click below to see which margins are missing, why they matter, and where to start building clarity people can recognize and trust.
BROKEN MARGINS
Your Margin Score™ places you in the Broken Margins range. Key decision-making moments aren’t being supported by clear, consistent signals, which can create confusion and quietly erode trust.
Click below to see where margin has broken down, why it matters, and what to stabilize first to begin restoring confidence.