QUIZZ GAME - Packaging Artwork Management

Test your knowledge in 10 questions!

What’s the difference between CMYK and RGB in the context of packaging printing?

CMYK is used for printing, RGB for screen display

RGB is used for printing, CMYK for screen display

They are identical

CMYK (Cyan, Magenta, Yellow, Black) is used for printing, while RGB (Red, Green, Blue) is used for digital screens.

Is it better to print packaging in Pantone or CMYK?

Pantone, for precise and unique colours

CMYK, for better gradient control and more efficient production

It depends on the project and technical constraints

Pantone is ideal for specific colours, especially logos. CMYK is better suited for complex visuals and gradients, and allows for more efficient and consistent production across large product ranges.

What’s the consequence of switching from Pantone to CMYK printing?

More creative freedom

Less colour variation and better colour management

Slower printing

Higher cost

CMYK printing ensures better colour consistency across all packs and printers, reducing variation and simplifying the handling of complex visuals.

Why is it beneficial to reduce the number of colours used in packaging printing?

To improve visual quality

To reduce production costs

To speed up time-to-market

Reducing the number of colours used in packaging printing improves quality, lowers costs and accelerates production timelines.

What impact does a consistent product range have on consumer perception?

None

Consumers associate packaging quality with product quality

It makes shelf selection harder

It increases cost

A consistent visual identity reassures consumers – uniform colours and design across packs signal reliability and product quality.

Which tool is used to measure colour consistency across different packs?

Spectrophotometer

Linen tester

Densitometer

Colorimeter

What is the role of the prepress specialist in packaging production?

Ensuring quality and consistency across the range

Reducing lead times and centralising technical management

Acting as the link between the brand and the printers

Prepress specialists like Miller Graphics play a central role in packaging production: ensuring colour consistency across substrates, coordinating between creative agencies and print houses, and streamlining the technical setup.