The future is here. Is your company ready?
In order to remain competitive, driving change is imperative.
Your company tries to stick to the same way of doing business and is still unclear about the opportunities and gains innovation would bring.
A company with this level of innovation maturity is often put off by risks and fearful of change, with more conservative business views. As your company feels the impact of new technologies and new business models, as well as the loss of market share to companies with emerging technologies. If this doesn’t happen, it will be left behind by the competition. Therefore, it’s important to wake up and raise awareness of the importance of innovation, in order to establish structures and move forward in this matter, which very important for the future of the business.
Your company on the right track! Now, accelerate the process of change.
In this stage of innovation maturity, your company is starting to venture and has already invested in some initiatives in order to innovate, carry out tests and seek novelties. However, this occurs on an ad hoc basis, without consistency, frequency or structure. Organizations in this stage have already acknowledged the importance of innovation, but still fail to implement concrete actions in a meaningful way. At this stage, leaders, in particular, need to change their mindset.
Traditional companies move at a slow pace due to its flows and processes. On the other hand, the market and clients seek innovation at a fast pace. In order to shorten this distance, businesses in this stage of innovation maturity must be structured in a way to accelerate the go-to-market strategy for its innovative products and services, making them stand out and achieving more expressive results. In this stage, companies must venture on new paths, aiming at the future.
Wow! Your company really thinks ahead when it comes to innovation! Keep being the driving force behind this change :)
Your company is in a considerably advanced stage, more prepared for the world of agile business and changing scenarios. You already have significant achievements in terms of innovation: innovative products and services; operating efficiency due to the implementation of new technologies; exploration of new revenue sources and new markets; internal teams focused on clients and seeking elements in order to stand out; excellent customer experience (CX), this being the highlight when standing out from competitors; business models with a “digital first” mentality.
Yet, saying that this company reached its innovation peak may be an overstatement because, given the restless world we live in, this must be a continuous process, which requires constant evolution.