Lets Begin with Marketing Quiz

_____ is a strategy that entails forging long-term partnerships with customers.

Commitment selling

Relationship marketing

Transactional marketing

Market engineering

Relationship marketing focuses more attention on _________ customers because new customers are _________compared to existing customers

Retaining less expensive

Acquiring less expensive

Retaining more expensive

Acquiring more expensive

Price means exchange of value of a product or service in terms of ____.

Money

Value

Quantity

Both Money and value

____ segmentation has long been applied in clothing, hairstyling, cosmetics and magazines

Gender

Income

Generation

Social class

The middlemen who do not take any title to goods

Retailer

Wholesaler

Agent

Commission houses

Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more ________ with products and services that match their unique needs

Efficiently

Effectively

Intensely

Fully

When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.

Segmenting

Concentrated marketing

Differentiation

Mass marketing

Promotional activities during the maturity stage of the product life cycle are often designed to_____.

Create demand for the product class

Remind repeat purchasers

Create primary demand

Gain new distributors

The marketing objective for a product in the __________ stage of the product life cycle (PLC) is to promote consumer awareness and gain trial.

Introduction

Growth

Maturity

Decline

Market positioning can be defined as _______.

Arranging for a brand to occupy a clear place relative to competing products in the minds of consumers

Organising markets into different levels of desirability for the company to target.

Promoting a brand to appear to be something consumers want.

Classifying distributors according to the status they give to the products they carry

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