Opinion Stage vs. Apester vs. Ex.co / Playbuzz Pricing vs. Value
In this article, I'll review three popular interactive content platform alternatives: Ex.co (formerly Playbuzz), Opinion Stage, and Apester, and compare them across the following dimensions: tool variety, ease of usage, integrations and performance. We will also compare Opinion Stage, Apester & Ex.co / Playbuzz pricing to compare value vs. cost.
Opinion Stage vs. Apester vs. Ex.co (Playbuzz) Pricing
Although some business are more sensitive than others to cost, cost is always a major buying factor. Following is the pricing structure and plans that Opinion Stage, Apester and Ex.co offer.
Opinion Stage offers a free plan and paid plans that start at $19 / month for new businesses, $65 / month for small business, and $199 / month for established brands. Opinion Stage also offers enterprise plans that include an account manager, advanced security features, custom integrations and more. All plans have a monthly and annual option.
Need more details on plans?
Ex.co (playbuzz) offers 2 plans, The first is their Professional plan that is $499 / month billed annually only and limited to 100,000 views. They also offer an Enterprise plan with advanced features, but the price is not indicated. They don't offer a free plan so you will need to use their trial period to test the service.
Apester offers 3 plans. The first is their free plan that has limited features and is ad-supported. The second is called Publisher Pro and is for high traffic publishers based on revenue share on ads integrated in the content. The third is Marketer Pro which is focused on marketers.
If you are looking for an ad-supported service, either to get it for free or to generate revenue based on rev-share than you should checkout Apester. If budget is not an issue for you, you should checkout Opinion Stage & Ex.co. However if you are on a budget, Opinion Stage has a plan that can fit for any budget.
Using an interactive content platform with a wide range of tools will help your creative process. All of the tools included in Opinion Stage, Ex.co / Playbuzz and Apester come with templates you can use when you want to get up and running quickly without fiddling with too many settings.
All three platforms offer polls, quizzes & interactive stories with a lot of advanced features. Each platforms augments that with a slightly different tools set. Opinion Stage offers in addition Surveys, Forms & Slideshows. Apester offers an interactive video & countdown poll. Ex.co (Playbuzz) offer a Flip tool.
It will come down to which specific tools are important for your work.
Using an interactive content platform is great and everything, but if it doesn’t deliver actual results, then it’s not very useful. We looked at the performance of Opinion Stage, Apester, and Ex.co / Playbuzz across three dimensions: Mobile Compatibility, Completion Rates, and Session Times. Here’s what we found:
Mobile Compatibility - All the templates and tools included in Apester / Playbuzz, Apester, and Opinion Stage are fully mobile compatible.
Completion Rates & Shares - Out of all the interactive content formats available, quizzes had the highest completion rates. 90% of users who started a quiz completed them, and the share rate was also fairly high, at a few percents depending on the scenario
Session Times - The average session duration for quizzes created on Opinion Stage, Apester and Ex.co (Playbuzz) was relatively long and lasted about 2-3 minutes. The duration increased as we optimized the content’s length and targeting.
Overall, all platforms showed a solid performance. Ultimately, the performance of your interactive content will depend on your audience and the topic of your content. You will get the best results by testing different versions of your content across different audiences and channels.
Ease of Usage
Creating interactive content should be as easy as possible. Otherwise, you’ll spend more time figuring out how things work than actually creating content.
Both Ex.co / Playbuzz and Apester have a steep learning curve. If you’ve never created interactive content before, you might find some of their features confusing and their interfaces difficult to navigate at first. However, both platforms have video tutorials and templates to help you get started.
Opinion Stage is comparatively easier to use. You can create your interactive content in a matter of minutes, by using templates without having to rely on tutorials. If you’ve ever used a text editor before, you won’t have any trouble using Opinion Stage. It’s that easy.
Another strong point of Opinion Stage is that they also have a really good WordPress Plugin that makes it easy to put your content on blogs. Overall, ease of use is excellent on Opinion Stage.
The right integrations can help you do more with your interactive content. Some integrations will allow you to connect user responses with your marketing automation software while others will make it easier to embed your content on your site. Here are the integrations offered by Opinion Stage, Apester, and Ex.co (Playbuzz) as were found online:
Both Ex.co / Playbuzz and Apester make it easy to share your content with your audience on social media. You can also share your content on your site using embed codes or use their WordPress plugins to streamline the curation and embedding process.
All three platform alternatives offer a wide variety of tools, integrations and reliable performance. However, it’s worth picking a platform that has all the tools you want. For example, if flip cards are must for you, then go for Ex.co / Playbuzz which offers that tool.
If pricing, ease of use & 3rd party integrations are your priority, then Opinion Stage is probably the best option.