Do you have Street Smarts?

Test your knowledge to see if you know how to keep your streets safe while you're driving, biking or walking!

When is a driver permitted to turn right on a red traffic signal?

Make sure to come to a complete stop before turning right on red.

Always

After stopping and confirming that the turn will not interfere with on-coming vehicles, pedestrians or cyclists, and is not prohibited by signage

When signs are clearly posted to allow a right turn on red

After first slowing and verifying the turn will interfere with other traffic and pedestrians

What is the goal of Digital Marketing?

Digital marketing lets you generate sales or attract leads and measure the ROI of any aspect of your marketing efforts.

To create brand awareness

To generate sales or attract leads

To create attractive websites

To create content for the users

What process can you use to optimize and measure repetitive online marketing tasks?

Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks. There are 3 big areas of online marketing that you can automate: email marketing, social media, and landing pages.

Marketing automation

Growth hacking

Affiliate marketing

Remarketing

What is the first step to automating email marketing?

You'll want to segment your subscribers, based on where they came from.

Segmentation

Set up autoresponders

Call to action

Set up referrals

What is A/B testing?

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

Comparing two versions of a web page, email, or other marketing asset with just one varying element.

Comparing a web page, email, or other marketing asset that run during different time periods (ie. day of week and time of day).

Comparing several elements on a landing page to determine which will perform the best.

Comparing two email variations where the text is the same but the images differ.

Which of the following is NOT a marketing automation tool?

Marketing automation software is an important tool to help you deliver messages to your customers.

Hubspot

Constant Contact

Active Campaign

Gainsight

The best way to promote your company on social media is?

Users appreciate free and helpful information, which eventually make them loyal to the brand. So, sharing tips or educational content on social media would definitely get you the desired attention.

To advertise your brand, services and products

To collect as many contacts as possible

Provide lots of helpful and free information

Send invitation to potential clients to visit your website

How can you measure effectiveness of social media marketing?

You want to the results of social media marketing to be quantitative. The ultimate goal is to drive traffic to your site, but measurable stats such as Likes and Shares can also show value.

Likes, Shares, traffic to website

Increased engagement on platforms such as Facebook and Twitter

Increased number of followers on platforms such as Facebook and Twitter

Increased time spent on social media platforms

What is search engine optimization?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn relevant traffic in search engines - through targeted keywords. On-page refers to both the content and HTML source code of a page that can be optimized.

Inserting keywords into a website through programming

Evaluating each page of a website for design

The number of links added on the website

The number of search engine sites a website is submitted to

Organic search makes up what percent of traffic to a website?

It accounts for more traffic than paid and social put together! If you work in Digital Marketing, you'll need to know at least know the basics of SEO. We suggest starting with links. Without links, your search result is going to remain at the bottom of the pack.

33%

50%

25%

66%

You got {number correct}/{number of questions} correct answers

Well, you are a Newbie!

It seems you are just starting out. Your effort is commendable though.

No worries, there's a huge ocean of learning and you can do it. You should focus on polishing up the basics and keep on advancing in this field. Remember, the sky's the limit! All the best!

You got {number correct}/{number of questions} correct answers

Awesome! You are Experienced!

Well Done on scoring a great number!

You definitely have an understanding of digital marketing fundamentals and very well know how this converts into a solid theory. However, to master this skill, you should work on putting this theory into practice on real user incidents. Aim for great results. Good luck!

You got {number correct}/{number of questions} correct answers

Whoa! You are a Neil Patel, expert!

That's some great score!

You have an excellent hold on all the nuances of digital marketing. People learn from you, but don't forget there is always room for improvement. Keep on learning and inspiring others. The digital world needs you!