15 Most Groundbreaking & Controversial Michael Jackson Videos
Spike Lee almost missed his shot to direct a video for the world’s greatest performer. Michael called him 3 times because Spike hung up on his twice, thinking the call was a prank. The video was shot in Salvador da Bahia and Rio de Janeiro favela Dona Marta-then a drug-infested area. However, after Jackson’s video, the area was transformed.
Shot in one complete take, this video featured Jackson in the rawest version of himself. He is simply sitting on a stool surrounded by nothing but blackness. The video was filmed using multiple cameras. Director Bruce Gowers said, “Very emotional he was in that. I was worried that he was actually going to break down and cry…” This was not the only video Jackson shot that day. He also shot “Rock With You.” Bruce Gowers said one was shot around 3 in the afternoon and the other was shot at five.
Robert Abel & Associates (Tron special effects team) worked on this video creating tons of visual effects. The Jackson brothers are created from the matter in the universe and they appear as giants spreading golden glitter all over a city. One interesting tidbit about the video is that no one actually sings the song in the video.
Director Bruce Gowers shot this video by creating a smoky space tunnel in an L.A. soundstage. As one of his first videos as a solo performer, Jackson kept things simple and the video only featured him in a sequined suit and a laser. Although Jackson was still timid and shy at this point, the other reason the video was so simple was because they had very little money. The laser cost $3,000. There was minimal editing because that was expensive. And, everything was rented including the cameras, the stage, the Duvetyne drop and the smoke. Jackson was truly a starving artist. Imagine that…
Up to this point, MJ fans had never really seen him be as sexually suggestive with a female as he had been with international model phenom, Naomi Campbell. With no fancy costume (just a t-shirt and jeans), MJ once again shocked fans with dance moves and an invitation to allow others to see yet another side of him.
The “Beat It” video is famously known for the fight scene at the end. But, did you know director Bob Giraldi substituted the rubber knife for a real one on the second take? So, the dancers were “really backing away (because) they were actually afraid,” he said.
Who doesn’t remember cute, young Macaulay Culkin dancing to rock music so loud that his father, George Wendt, yells at him to turn it down and go to bed? Only to have Culkin turn up a speaker past “LOUD” and “LOUDER” to “ARE YOU NUTS!?!” catapulting Wendt somewhere into the universe. The video premiered on MTV, BET, VH1 and Fox and gave them their highest Nielsen ratings ever at the time. It premiered with an audience of 500 million which was the most ever for a music video. John Landis, who directed Michael Jackson’s Thriller video, also directed “Black or White.” In the video, Jackson travels through different countries such as West Africa, Thailand, India, and Russia and dances their traditional moves. He sings on the Statute of Liberty and at the end, several faces of different nationalities morph into one another. That sequence cost $100,000.
The video was also one of Jackson’s most controversial videos. During the last 4 minutes, he morphs from a black panther to himself and performs very provocatively grabbing himself. He then gets violent-smashing windows, destroying a car and, causing an inn to explode. He later apologized for the violence. He then reemerges as a black panther and Bart Simpson dances to the song while watching it on TV. Homer Simpson yells at Bart and turns the TV off, ending the video.Thriller the album was experiencing declining sales by the summer of 1983, so Jackson’s manager Frank DiLeo came up with the idea of making a third (and final) video for the album. The rest is history.
With its hefty price tag, “Thriller” set the bar for music videos that would follow. MTV ran the 14-minute-long horror themed video twice an hour to meet demand. The iconic choreography was created by Jackson and Michael Peters who was also the choreographer for “Beat It.” As of August 28, 2018, the video has garnered over 535 million views on YouTube. In December 2009, the video was selected for the National Film Registry by the Library of Congress along with 24 other films. This honor made it the first ever and only music video to be selected.
Despite its success, Jackson apologized for the video that, due to his religious beliefs, was unacceptable because of its gory nature. “I would never do anything like that again…Because a lot of people were offended by it…I’ll never do a video like that again!” he said.
Still the video remains a cultural phenomenon with Lexington, Kentucky becoming the first city to launch a “Thriller” reenactment for Halloween.