What's Your Coaching Brand Archetype?

The quiz helps coaches discover their unique brand archetype based on their coaching style, personality, and alignment with coaching core competencies. After taking the quiz, coaches receive personalized insights into their brand and tips on how to strengthen their messaging.

When you think about your coaching brand, what do you want to be known for?

Being a compassionate, supportive guide for personal growth.

Providing structure and clear steps for clients to follow.

Inspiring clients to think beyond their limits and innovate.

Helping clients achieve measurable outcomes and goals.

How do you usually help your clients move forward when they feel stuck?

I encourage them to reflect deeply on their emotions and values.

I help them break down their goals into smaller, actionable steps.

I challenge them to think differently and explore new possibilities.

I focus on setting clear, realistic goals and holding them accountable.

How do you want your clients to feel after working with you?

Supported, safe, and emotionally stronger.

Confident, with a clear sense of direction and steps to take.

Inspired and ready to think creatively about their future.

Empowered by the progress they've made and the results they’ve achieved.

What is the most important value you bring to your coaching practice?

Empathy and understanding.

Clarity and structure.

Creativity and visionary thinking.

Focus on results and accountability.

What type of feedback do you typically receive from clients?

They feel more emotionally connected and grounded after working with me.

They appreciate the clarity and actionable plans I provide.

They feel inspired to try new things and push their boundaries.

They’re thrilled with the measurable progress they’ve made toward their goals.

How do you position yourself against competitors in your industry?

By focusing on creating deep, lasting relationships with clients.

By offering clear strategies and frameworks that guarantee results.

By positioning myself as a creative and forward-thinking coach with unique insights.

By highlighting my track record of helping clients achieve specific, measurable goals.

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The Mentor

As The Mentor, your approach to coaching revolves around empathy, emotional intelligence, and a deep commitment to nurturing others. You have an exceptional ability to create trust and safety, which allows clients to open up and engage in meaningful self-reflection. The Mentor archetype often excels in building long-term relationships based on mutual respect, understanding, and growth. Your clients seek you out because they feel heard, understood, and empowered to evolve at their own pace. Your guidance offers them not only solutions but also the emotional resilience to face challenges.

Core Competency Connections:

Cultivates Trust and Safety: This is the foundation of your practice. You honor confidentiality and demonstrate personal integrity at all times, which ensures that your clients feel secure in exploring their vulnerabilities. By consistently embodying ethical practices, you show your clients that their emotional and psychological safety is your priority.
Listens Actively: You excel at tuning into what clients say—and more importantly, what they don’t say. You’re skilled at reading between the lines, catching subtle emotional cues, and responding thoughtfully, making your clients feel deeply understood.

Actionable Tips:

Highlight Your Deep Listening Skills: Your brand should focus on showcasing your ability to listen and provide tailored advice. Create client testimonials or stories that highlight moments when your attentive listening led to powerful breakthroughs.
Offer Reflective Coaching Sessions: Position your services as a space for deep reflection and emotional processing. Offer one-on-one sessions where the goal is not just to find solutions but to guide clients through understanding their emotions and patterns.
Content Strategy: Write about how listening and creating safe spaces transform coaching. Blog topics like “How Empathy Drives Personal Growth in Coaching” or “The Art of Listening as a Transformational Coaching Tool” will resonate with your audience.

Brand Messaging Example:

"As a coach, I provide more than just guidance—I offer a safe space for reflection and growth. My practice is built on trust, deep listening, and a commitment to supporting my clients on their personal journeys."

The Guide

As The Guide, you are focused on structure, clarity, and creating strategic pathways for your clients. Your coaching style is solution-oriented, with an emphasis on actionable steps and goal achievement. You’re seen as a trusted advisor who clients can rely on to provide the clear direction they need. You bring order to chaotic situations, helping your clients navigate through obstacles with well-defined strategies. Clients appreciate your pragmatic approach and ability to break down complex challenges into manageable steps.

Core Competency Connections:

Maintains Agreements: You are skilled at establishing clear goals and outcomes for the coaching relationship. You ensure both you and your clients are on the same page regarding what’s expected and how success will be measured. This reflects your commitment to structured progress.
Partners with the Client: You work collaboratively with clients to create strategies that are customized to their needs. While you provide structure, you also ensure that your clients remain the drivers of their journey, reinforcing their ownership of the process.

Actionable Tips:

Focus on Delivering Results: Your brand messaging should emphasize the tangible outcomes that clients can expect from working with you. Share client success stories that showcase the concrete results you helped achieve through strategic planning.
Offer Tools and Frameworks: Develop resources like goal-setting templates, progress trackers, or step-by-step guides that your clients can use to implement your coaching strategies. These tools reinforce your brand as a practical, results-driven coach.
Content Strategy: Write about the importance of structure in coaching and how clear goals lead to better client outcomes. Topics like “The Power of Goal-Setting in Coaching” or “How Structure and Strategy Transform Coaching Results” will engage your audience.

Brand Messaging Example:

"I help clients turn complex challenges into actionable steps. With clear strategies and a focus on measurable outcomes, my coaching ensures steady progress toward your goals."

The Visionary

As The Visionary, you are an innovator and a disruptor. You inspire your clients to think outside the box and challenge conventional thinking. You’re skilled at helping clients reframe their perspectives and discover new opportunities for growth. Your coaching style is dynamic and future-focused, pushing clients to expand their thinking and embrace creative solutions. Clients seek you out when they’re ready to break through barriers and achieve transformational change.

Core Competency Connections:

Evokes Awareness: Your strength lies in asking powerful questions that help clients see their situations from entirely new angles. You challenge assumptions and encourage clients to explore possibilities they hadn’t considered before.
Facilitates Client Growth: You push clients to step outside their comfort zones, guiding them toward breakthroughs that lead to deep personal and professional growth. Your approach to coaching often leads to “aha” moments that propel clients to the next level.

Actionable Tips:

Inspire Innovation: In your branding, focus on the ways you help clients unlock creative solutions and expand their thinking. Share case studies where your innovative approach led to transformational outcomes for clients.
Offer Workshops on Creative Problem-Solving: Position yourself as the go-to coach for helping leaders and entrepreneurs overcome mental blocks and generate breakthrough ideas.
Content Strategy: Write about the power of creative thinking in coaching. Blog topics like “How to Foster Innovation in Your Coaching Practice” or “Unlocking New Possibilities Through Visionary Coaching” will resonate with your audience.

Brand Messaging Example:

"My coaching empowers you to see new possibilities and unlock your full potential. Together, we’ll push boundaries, challenge assumptions, and create innovative solutions for lasting change."

The Strategist

As The Strategist, your coaching is all about results. You are focused on helping clients achieve their goals through detailed planning, accountability, and measurable outcomes. You’re methodical in your approach, ensuring that every step is clear and achievable. Clients come to you because they want a pragmatic, no-nonsense coach who will hold them accountable and guide them toward success.

Core Competency Connections:

Facilitates Client Growth: You’re exceptional at helping clients create actionable plans that lead to real, measurable results. Your focus is always on forward momentum and ensuring clients stay on track to achieve their objectives.
Maintains Agreements: Your ability to set clear expectations and hold both yourself and your clients accountable is a key strength. You ensure that each coaching session is purposeful and that clients know exactly what steps they need to take next.

Actionable Tips:

Emphasize Accountability: In your branding, highlight how you help clients stay on track and achieve their goals through accountability and structured planning. Share success stories that showcase how your clients achieved results under your guidance.
Offer Progress Tracking Tools: Develop resources like goal trackers or accountability check-ins that clients can use to monitor their progress. These tools reinforce your results-oriented approach and add value to your coaching services.
Content Strategy: Write about the importance of goal-setting and accountability in coaching. Topics like “How Accountability Drives Coaching Success” or “The Role of Structure in Achieving Coaching Results” will engage your audience.

Brand Messaging Example:

"I provide results-oriented coaching with a focus on accountability and measurable outcomes. Together, we’ll create a step-by-step plan to achieve your most important goals."