Are you undercharging your coaching clients?
We surveyed 166 coaches from 26 countries to get their exact pricing, broken down by service. See how your prices stack amongst them with this quiz.
In USD please! Here's a currency converter if you need: https://www.xe.com/currencyconverter/
For 1:1 sessions, the average price point was $300.52 USD.
That price point is skewed towards the high end due to a few coaches charging a large sum. When we look for the most common price point, we see that 1:1 sessions typically go for $100 USD per session.
In USD please! Here's a currency converter if you need: https://www.xe.com/currencyconverter/
Most coaches didn't charge for their group coaching sessions, which means group coaching is used more as an engagement and retention offer than a new stream of revenue.
Of the coaches who did charge, the median price point was $100 USD per person. The average price point was $283.90 USD.
In USD please! Here's a currency converter if you need: https://www.xe.com/currencyconverter/
The most common price point for courses was $500 and $1000 USD, with the median price point being $800 USD and the average price point being $1691.34 USD.
The most common price point for memberships was $0 and $150 USD, with the median price point being $150 USD and the average price point being $288.66 USD.
53% of coaches are raising their prices in 2023.
The average increase is 23% and the most common increase is 10%.
Check out the full 2023 State of Coaching Report by Practice.
Check out the full 2023 State of Coaching Report by Practice.