Does Your Homepage Pass the 7-Second Test?

Take this quick quiz to find out if your homepage is winning you customers — or losing them in seconds.

/12

Does your homepage clearly state what you do and who you help (within 7 seconds)?

🔹Yes, it's immediately obvious

🔸 It's there, but needs clearer wording

⚪ No, it's vague or missing

/12

Is there a clear, prominent call-to-action (CTA) above the fold?

🔹 Yes, visitors instantly see how to take action

🔸 The CTA exists but is hidden or lower on the page

⚪ No clear action is offered

/12

Does your headline speak directly to your customer's problem or desire?

🔹 Yes, it connects with their needs

🔸 Somewhat, but feels generic

⚪ No, it's unclear or self-focused

/12

Are your visuals (images, graphics, video) supporting your message instead of distracting?

🔹Yes, visuals reinforce the main message

🔸Visuals are there but don't feel aligned

⚪Visuals distract or feel like stock filler

/12

Does your homepage build instant trust (testimonials, reviews, logos, certifications)?

🔹Yes, multiple trust signals are visible quickly

🔸Some trust elements exist but are weak or buried

⚪No trust signals are shown

/12

Is your navigation simple, clear, and limited to essentials?

🔹Yes, very easy to find what I need

🔸Mostly clear, but a little cluttered

⚪Confusing or overwhelming

/12

Is the layout scannable — clear sections, headlines, and white space?

🔹Yes, I can scan and "get it" quickly

🔸Some sections are easy, others feel dense

⚪It feels crowded and hard to follow

/12

Is your homepage optimised for mobile viewing (readable text, buttons easy to tap)?

🔹Yes, it looks and works great on mobile

🔸It works but has spacing/text issues

⚪No, it's hard to use on mobile

/12

Does the page load quickly (3 seconds or less)?

🔹Yes, very fast

🔸Acceptable, but could be faster

⚪Slow to load

/12

Are distractions (pop-ups, sliders, auto-play video) under control?

🔹Yes, nothing gets in the way

🔸Some distractions, but not too bad

⚪Yes, they overwhelm the experience

/12

Is your primary CTA repeated further down the page?

🔹Yes, it's reinforced naturally

🔸It appears, but inconsistently

⚪No, it's only shown once (or not at all)

/12

Does your homepage end with a clear next step for visitors?

🔹Yes, the next action is obvious

🔸Some direction, but not clear enough

⚪No clear next step

You're seconds away from seeing how your homepage stacks up.

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🏆Your homepage passes the 7-Second Test!

Fantastic — your homepage makes a strong first impression. You clearly explain what you do, guide visitors with obvious calls-to-action, and build trust from the start. These are the hallmarks of a site that wins customers fast.

Still, even strong homepages can usually squeeze out a few extra conversions with small tweaks — like simplifying navigation or testing different CTA wording.

👉 Book Your Free Strategy Call

⚡ Almost there — your homepage needs some quick fixes.

You’ve got the basics in place, but your homepage isn’t working as hard as it could in those crucial first 7 seconds. Visitors may understand who you are, but they aren’t instantly convinced to stay or act.

Small changes — sharpening your headline, repeating CTAs, or adding visible trust elements — can make a huge difference in conversions.

👉 See Where to Improve With a Free Strategy Call

⏱ Your homepage is losing visitors in seconds.

Those first 7 seconds are critical — and right now, your homepage isn’t giving visitors what they need. It’s either unclear, missing trust signals, or lacks a strong call-to-action. The result? Visitors bounce before you have a chance to win them.

The good news? With some focused improvements, you can transform your homepage into a customer magnet — fast.

👉 Get Expert Eyes on Your Homepage Today