What’s your digital ministry persona?

Find out where your church stands in the digital space — and get a persona that reflects your strengths, challenges, and best-fit next steps.

In just a few minutes, you’ll discover which of our five digital ministry personas best matches your current season. Whether you’re just starting out, rebuilding, or ready to grow with more strategy, your result will help you move forward with clarity.

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How would you describe your church’s overall digital presence right now?

We’re just getting started.

We had something going, but it’s gotten inconsistent.

We’re present and doing okay, but it’s not streamlined.

We’re active and confident in what we’re doing.

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Do you have a clear plan or strategy guiding your digital ministry?

Nope — it’s week to week.

Rough idea, not written.

We have a plan but don’t always stick to it.

Yes, and we use it.

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Who handles most of your digital ministry work?

One person juggling everything.

A few volunteers or part-time staff.

We outsource parts, but still manage a lot.

We have a dedicated team or lead.

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What’s your current relationship with digital tools (like AI, schedulers, websites, etc.)?

I feel overwhelmed and unsure where to start.

We use a few things, but not sure they’re right.

We’ve got tools but aren’t confident with them.

We’re confident with our tools and how we use them.

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What would help your team the most right now?

A clear plan or roadmap.

Templates or tools to save time.

Training and skill-building.

Honestly, all of the above.

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How do you feel about your church’s digital ministry right now?

Tired or overwhelmed.

Hopeful, but we need direction.

Motivated, just need some support.

Energized and excited to keep growing.

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How easy is it to create consistent content across platforms?

It’s a scramble every week.

We’re consistent on one platform but not others.

We’ve got some systems but still short on time.

We have a rhythm that works.

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What kind of content seems to connect best with your community?

Stories and personal updates.

Announcements and event details.

Devotional or faith-based encouragement.

We track this — and know what works beyond categories

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How confident are you using design tools like Canva?

I avoid them or don’t know how.

I know the basics but it’s a struggle.

I can create what I need, but it takes time.

I’m confident and creative with design.

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How does your church approach building online community or connection?

We haven’t really started.

We post but don’t get much interaction.

We see some engagement but want to deepen it.

We intentionally build and nurture our online community.

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Which of these best describes your church website?

We don’t have one (or it’s barely there).

It exists, but it’s outdated.

It’s up to date, but not as engaging as we’d like.

It’s current, helpful, and gets used.

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How does your church measure digital ministry success?

We don’t really.

We look at basic engagement (likes/comments).

We track some key metrics.

We review results and adjust based on data.

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How comfortable are you using insights and analytics to guide decisions?

Not comfortable at all.

I know a little, but I’m learning.

Fairly confident with some platforms.

Very comfortable — we use analytics regularly.

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What’s your biggest barrier to reaching more people online?

We don’t know what to post or share.

We’re unsure of the platforms or strategies.

We struggle to stay consistent.

We’re doing well and want to scale up.

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How do you currently share the heart of your church online?

We haven’t figured that out yet.

We try, but it’s hit or miss.

We share stories and values fairly regularly.

It’s a key part of everything we post.

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What kind of support feels most helpful to you right now?

Step-by-step guidance to get started.

Hands-on help with tools and tech.

Brainstorming and strategy support.

A trusted partner to keep leveling up.

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For the Digital Explorer

Starting small. Thinking big.

You’re stepping into digital ministry with curiosity, hope, and maybe a bit of hesitation. Whether you’re brand new or finally ready to give this the time it deserves, you’re looking for a clear place to begin — and something that actually fits your church’s reality.

The good news? You don’t have to figure it all out at once. Just one step at a time… with the right tools and a little guidance.

🎁 Start here, free:

Download the AI for Digital Ministry Quickstart Guide — a simple way to begin exploring helpful tools without the overwhelm.

🚀 Next step, when you’re ready:

The Instagram Growth Guide ($37) will help you build your presence from the ground up — with strategy, caption tips, and clear steps designed especially for small churches starting fresh.

For the Hopeful Rebuilder

You’re not behind — you’re rebuilding.

Maybe your church had a digital presence that fizzled out. Or maybe you’re still posting… but it feels disconnected, outdated, or exhausting. Whatever your starting point, you’re ready to rebuild in a way that feels sustainable — and maybe even fun again.

You already know why this matters. Now it’s time for tools that make the work easier, not harder.

🎁 Start here, free:

Download the 2025–2026 Digital Ministry Trend Report — a practical look at what’s working, what’s shifting, and where churches are finding real traction online.

🚀 Next step, when you’re ready:

The AI for Digital Ministry Guide ($37) is your step-by-step toolkit for streamlining your digital presence, saving time, and building systems that support your church’s real-life needs — not someone else’s ideal version of ministry.

For the Steady Expander

You’ve got momentum — now let’s make it sustainable.

You’ve already put time and energy into your church’s digital presence. You might be posting regularly, running email newsletters, or updating your website — but there’s room for more ease, strategy, and impact.

You’re not floundering — you’re figuring it out. And now you’re ready to work smarter, not harder. With the right tools and support, you can build systems that serve both your team and your people.

🎁 Start here, free:

Download the Digital Ministry Trend Report — it’ll help you spot what’s coming, what’s working, and where to focus your energy.

🚀 Next step, when you’re ready:

The AI for Digital Ministry Guide ($37) will help you streamline your process with real-church tools, smarter prompts, and strategies that save time and build connection.

For the Impact Catalyst

You’re not just posting — you’re leading.

You’ve got a solid digital foundation, and you’re ready to do more than just keep it running. You want to grow with intention, deepen your impact, and use your church’s digital presence to nurture real connection and meaningful ministry.

You already know what’s working. Now it’s about optimizing, scaling, and staying inspired — with resources and support that match your vision.

🎁 Start here, free:

Grab the Digital Ministry Trend Report — it’s packed with forward-thinking insights to help you stay ahead and lead with confidence.

🚀 Next step, when you’re ready:

The Post with Purpose Instagram Guide ($37) will help you elevate your strategy and presence — with advanced tips, caption frameworks, and tools to go deeper with your audience.