Decoding Email Metrics: What's a Good Rate?
Welcome to our exciting newsletter knowledge quiz! Test your expertise and discover just how much you know about creating impactful newsletters.
What is a good open rate for email newsletters?
A good open rate for email newsletters is 15% to 25%. This can vary depending on the industry and audience. The average for Letterhead customers is 30%+. We can help you!
What is a strong click-through rate for emails?
A strong click-through rate for emails is generally between 3% and 5%. This indicates that a solid portion of your audience is engaging with your content. A solution like Letterhead can help you monitor, understand and improve your CTR.
What is an acceptable bounce rate for email campaigns?
An acceptable bounce rate for email campaigns is generally less than 2%. A higher bounce rate could indicate problems with your email list quality.
What is a healthy unsubscribe rate for emails?
A healthy unsubscribe rate for emails is less than 1%. Higher rates may indicate a mismatch between your content and your audience’s expectations.
What is a good email list growth rate?
A good email list growth rate is typically between 3% and 4% per month. This rate should exceed the combined churn and unsubscribe rate to ensure your list is growing.
Some Letterhead customers are experiencing an email growth rate of 10%+ a month.
What is a good delivery rate for emails?
A good delivery rate for emails is between 98% and 100%. Anything less might indicate issues with your email practices or the quality of your email list. Let Letterhead help you reach these rates if you are not there already.
What is a typical engagement rate for email marketing?
A typical engagement rate for email marketing is between 15% and 20%. This includes opens, clicks, replies, forwards, and other forms of interaction with your email.
What is a good click-to-open rate for emails?
A good click-to-open rate for emails is generally between 15% and 20%. This measures the effectiveness of your email content.
What is a typical ROI for email marketing?
A typical ROI for email marketing is $38 for every $1 spent. This makes email marketing one of the most effective marketing channels.
What's an acceptable email spam complaint rate?
An acceptable spam complaint rate is generally less than 0.1%. Higher rates can lead to deliverability issues.
What's an average forward/share rate for emails?
An average forward/share rate for emails is around 0.1%. However, this can vary greatly depending on the content and purpose of your email.
What is a typical email list churn rate per year?
A typical email list churn rate is between 20% and 30% per year. This includes hard bounces, unsubscribes, and spam complaints.
What's a strong open rate for transactional emails?
Transactional emails typically have a strong open rate between 45% and 55% due to their relevance to the recipient.
What is a good unique open rate for emails?
A good unique open rate for emails is generally between 20% and 25%. This can vary depending on the industry and the specific audience. Our Letterhead customers are seeing 1.5x these numbers!
What is an average email response rate?
An average email response rate is typically between 1% and 2%. This metric depends on the nature of the email and the call to action.
What is a good revenue per email?
A good revenue per email is generally between $0.10 and $0.20. However, this can vary greatly depending on the industry, the product, and the target audience. Letterhead is a tool that will supercharge the monetization of your newsletters!
What is a good email read rate?
A good read rate for emails is typically between 30% and 35%. This metric indicates that recipients not only opened your email but also spent enough time reading it.
What is a good email retention rate?
A good email retention rate is generally between 30% and 40%. This means that a large portion of your recipients continue to find your emails valuable over time.
What is a typical engagement rate over time for email marketing?
A typical engagement rate over time for email marketing usually sees a gradual decline after the initial surge. However, with proper content and targeting strategies, it can remain relatively consistent or even increase. Letterhead will help you stabilize your engagement rate.
You got {number correct}/{number of questions} correct answers
Well, You are a Newbie!
You're on the path to becoming a newsletter pro. Keep exploring and honing your skills, as every expert was once a beginner. If you're looking for guidance and tools to boost your newsletter game, let Letterhead be your companion. With our features, you can create engaging content, grow your subscriber base, and unlock the full potential of your newsletters. Embrace the journey and watch your newsletter skills flourish!
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Awesome! You are Experienced!
Your newsletter knowledge is solid, showcasing your ability to craft compelling content and engage your audience. But the learning journey doesn't end there. With Letterhead, you can unlock the next level of your newsletter game.
Join our community of 2500+ newsletter creators and explore the power of our features, including email automation, monetization options, and autopilot functionality. Elevate your newsletters and maximize your impact with Letterhead. Keep up the great work as you continue to explore the possibilities!
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Whoa! You are a Neil Patel Level Expert!
While you've mastered the key principles and techniques, there's always room for growth. Take your expertise to new heights with Letterhead. Explore our advanced features like email automation, monetization strategies, and autopilot functionality to streamline your workflow and achieve even greater success. Unlock the full potential of your newsletters with Letterhead and continue to thrive!
