The Relevance Assessment Quiz
Is your organization truly relevant to the people you serve? Take this quick quiz to find out. Get your personalized relevance rating and discover where to focus next. Make sure to be honest!
How confident are you that your members/customers feel your offerings are directly relevant to their needs today (not just historically)?
How often do you update programs or services based on feedback or market changes?
Do your members/customers understand the tangible value you deliver?
How often do you measure your customers' perception of the overall value you provide them?
How surprised are your members/customers when you tell them about benefits?
How connected are your customers/members to you, your products, services, mission?
How intentionally do you design experiences (events, touchpoints, communications) to feel personal and memorable?
How often do members/customers share positive experiences (testimonials, word-of-mouth, social posts)?
How willing is your leadership team to adapt and change outdated traditions/programs?
How embedded is relevance in your organizational culture (e.g., staff regularly ask “Is this relevant?”)
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Highly Relevant
NIce job! - you seem to be ahead of the curve. Based on your responses, people see your value, feel connected, and your culture supports ongoing relevance. Your challenge: stay proactive and innovative.
Mixed Relevance
Some areas are strong, but gaps are showing. Focus on amplifying perceived value and rethinking outdated practices before disengagement sets in.
Your rating shows where your organization stands today. Want to close the relevance gap? Download the full Relevance Edge Toolkit or book a call to see how I can help your team boost relevance, value, and experience.
At Risk of Irrelevance
Warning signs are clear. Members/customers may not see your relevance or value. Start with quick wins (communication, one signature experience) and commit to cultural change.
Your rating shows where your organization stands today. Want to close the relevance gap? Download the full Relevance Edge Toolkit or book a call to see how I can help your team boost relevance, value, and experience."
