Estimate clicks, conversions, revenue, net profit, and ROI from your ad spend, CPC, conversion rate, and average customer value. Results include guidance based on ROI performance.
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Ad spend ($)
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Average cost per click (CPC) ($)
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Conversion rate (%)
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Average customer value ($ per conversion)
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Loss-making ROI: {calculated result}%
Your campaign is currently losing money overall (negative ROI). Review conversion rate, CPC, landing page performance, and average customer value before increasing spend.
Break-even ROI: {calculated result}%
You’re roughly breaking even. Small improvements to conversion rate, CPC, or average customer value can move you into solid profitability.
Positive ROI: {calculated result}%
Your campaign is profitable. Consider scaling carefully while monitoring CPC and conversion rate to protect margins as you increase spend.
Strong ROI: {calculated result}%
Your campaign is performing strongly. This is a good candidate for scaling, testing new audiences/creatives, and increasing budget with performance safeguards.
