Which of these is a key goal of performance marketing?
Performance marketing focuses on achieving measurable results such as leads, sales, or specific actions.
What does CPA stand for in performance marketing?
CPA stands for Cost Per Acquisition, where advertisers pay for a specific acquisition such as a sale, click, or form submit.
Which performance marketing channel allows marketers to display ads on other websites?
Display advertising is a type of online advertising that comes in several forms, including banner ads, and is displayed on websites or apps.
In affiliate marketing, what role do 'affiliates' play?
Affiliates promote products or services and earn a commission for every sale or action taken through their referral.
What is 'retargeting'?
Retargeting is a form of advertising that focuses on re-engaging users who have previously visited your website with targeted ads.
Which metric is commonly used to determine the effectiveness of an email marketing campaign?
Click-Through Rate (CTR) is used to measure the effectiveness of an email campaign by dividing the number of clicks by the number of times an email was opened.
What does PPC stand for in digital marketing?
PPC stands for Pay Per Click, which is an internet marketing model where advertisers pay each time one of their ads is clicked.
In performance marketing, what does ROAS stand for?
ROAS stands for Return On Advertising Spend, a marketing metric that measures the efficacy of an advertising campaign.
Search Engine Marketing (SEM) primarily involves which of the following?
SEM refers to paid search advertising, where companies bid on keywords to appear as ads in search engine results.
Which KPI is essential for understanding the efficiency of a performance marketing campaign?
Cost Per Lead (CPL) is a key performance indicator that measures the cost-effectiveness of marketing campaigns in generating new leads.
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