Performance marketing focuses on achieving measurable results such as leads, sales, or specific actions.
CPA stands for Cost Per Acquisition, where advertisers pay for a specific acquisition such as a sale, click, or form submit.
Display advertising is a type of online advertising that comes in several forms, including banner ads, and is displayed on websites or apps.
Affiliates promote products or services and earn a commission for every sale or action taken through their referral.
Retargeting is a form of advertising that focuses on re-engaging users who have previously visited your website with targeted ads.
Click-Through Rate (CTR) is used to measure the effectiveness of an email campaign by dividing the number of clicks by the number of times an email was opened.
PPC stands for Pay Per Click, which is an internet marketing model where advertisers pay each time one of their ads is clicked.
ROAS stands for Return On Advertising Spend, a marketing metric that measures the efficacy of an advertising campaign.
SEM refers to paid search advertising, where companies bid on keywords to appear as ads in search engine results.
Cost Per Lead (CPL) is a key performance indicator that measures the cost-effectiveness of marketing campaigns in generating new leads.
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