Measure your intake process
A scored assessment to gauge how your clinic measures and manages intake and front desk operations. Choose the option that best matches current practice.
How accurately do you know your inbound call answer rate (answered ÷ total inbound calls)?
How do you measure inbound booking rate?
I.e. We convert 48% of inbound calls into New Patient Consults (appointments booked from inbound calls ÷ inbound calls answered)?
How clearly do you separate and report inbound bookings vs outbound bookings?
This would help you determine the success between proactive outreach, recall lists, call-backs.
How well do you understand the trend of cancellation calls over time (week-over-week/month-over-month)?
Excluding data you might capture in your PMS after an appointment is missed
How consistently do you track how many cancellations are rebooked (same day or within a defined window)?
When a patient calls to cancel, how standardised is the rebooking workflow?
What is your typical handling of missed calls (calls not answered live)?
How confident are you in the accuracy of your call/booking data (phone system + scheduling/PMS alignment)?
How often do you review intake/front desk KPIs (answer rate, booking rates, cancellations, rebooking) with the team?
How effectively do you turn KPI insights into operational improvements (staffing, training, scripting, scheduling templates)?
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Limited Measurement & Reactive Operations
You have limited visibility into core front desk/intake metrics (answer rate, booking rates, cancellation/rebooking), and processes are likely inconsistent or reactive.
Priority: establish clear definitions, baseline reporting, and a standard missed-call and cancellation rebooking workflow.
Developing Controls & Partial Visibility
You track some intake metrics, but reporting and workflows are inconsistent.
Priority: standardise definitions (inbound vs outbound, booking rate, rebooking window), implement routine KPI reviews, and measure the impact of process changes.
High Visibility & Managed Performance
You have reliable measurement and regular performance management across intake/front desk operations. You should be ready to scale with more aggressive ad campaigns.
Priority: optimise with tighter SLAs, deeper segmentation (provider, location, daypart), and continuous improvement experiments to lift answer rate, booking rates, and rebooking after cancellations.