How would you describe your company?
Brand-driven
Customer-driven
Technology-driven
Sales-driven
Competitor-driven
Metric-driven
Our brand has a clear statement of purpose and direction
Yes
More intuitive
Not really
Which best describes how your team/organization understands what your brand stands for?
Most staff have a good idea
People know generally, but everyone describes it differently
Only the marketing folks know
Nobody has any idea
Describe how you view your ideal target customer?
I can confidently describe my ideal customer
I've done some research, a lot of different types of people like my product
I don't know who I should target
I sell to everyone
Your strategy and marketing budget:
Is prioritized in the company
Is insufficient to achieve our goals
It comes and goes
Is severely under-resourced
Do you know your brand marketing investment ROI?
Yes, have a very good idea
We periodically measure results
Absolutely no idea
How are people interacting with your brand right now?
Mostly emails
Social media
In-person
Transactional
Several different touchpoints
They aren't
Can you explain what you do to someone in less than 20 words?
Yes, I have tweaked my messaging statement to perfection
I am sure I have before but don't rely on some sort of pre-written script
No, or maybe if I practiced a bit
Do you have a streamlined way that you communicate with customers?
Yes, it is parts are automated too so nothing falls through the cracks
Kinda, I usually use some of the same language, but I wouldn't call it a system
I don't really communicate with my customers
Do you call random post-it notes, lists, and email drafts "streamlined"? Oh, then no.
Amazing!
How's it feel to be on top of that branding mountain? Kudos on all your work. You've reached the top of a mountain but there are higher peaks you can climb. Let's discuss ways to scale beyond your dreams.
Some good work going on!
You've obviously been putting effort into strategic growth. You are part way there and the best news is there's advancement that can be made.
Start that climb!
We need to talk. You have SO much room for improvement and we can help you start that journey now!
