It is commonly known that proper tracking is the single most important element of digital marketing in local businesses. There are many digital marketing agencies that focus a lot on traffic and there will be a lot of seo experts that will simply serve you an analytics tracking code and call it a day. However, traffic is not that meaningful a metric. In many cases, more traffic only leads to more spending without actually leading to real results or relationships formed.

If you really want meaningful conversions and want to identify where to get them from, you should follow the following the following basic elements in order to assemble a tracking setup that ios simple and flexible, yet robust.

Energy and money spent on SEO, Adwords, Facebook or any other traffic steam is useless if it isn't tracked properly. Here are some of the ways you can do so effortlessly:

Google Analytics

At the center of almost every tracking setup is Google Analytics. Although there are other ways of collecting web analytics like Heap, Hotjar, Facebook, Pixels, etc, Google Analytics is a free, powerful, and an omnipresent tool that every website must use at all costs.
There could be a major disagreement between Adwords and Analytics if the wrong currency has been set by the marketer.

Once the basic analytics is set up, you should add some goals. Ideally, every business has an objective that it must achieve and that must be represented as goal representation.
Some conversions are in the form of “contact form submission”, “phone calls”, “text messages”, “chats”, “signing up for newsletters”, “e-commerce purchase”, etc.

It all depends on how you divide your goals that change along with needs but generally try to group similar type of conversions into a single goal.

The simplest way of tracking a filled form is to redirect it to a “Thank You” page on submission of the form. This is not only easy to configure but can also be used to recommend other services and products.

You can also use even tracking which allows you to track the click of a button or link which would circumvent the need for a thank you page. But this is only if you do not want to send the user somewhere else after they submit a form.

Although not applicable to a law firm seo expert, or most seo services for that matter, but businesses have adopted this form of tracking because it is easy and free. this , sadly, leaves a lot of web conversions untracked because if you are spending money to generate traffic to the site, you could be harming the budget you have set for yourself.

If you’re spending cash to generate traffic to your site, you could be hemorrhaging budget if you’re not collecting and attributing the phone call conversions from your website. There are various solutions available for you to improve call tracking and that can be done using CallRail or CallTrackingMetrics that are easy to use, have fair pricing, and focus on integration. 

Real estate seo services are especially good to real estate agents, because the conversions are more likely to occur through call tracking rather than on the web.

More info : 10seos