How Knowledgeable Are You in Social Media?
Are you social media savvy? Find out what you need to know to be on top of the game!
Which is the most popular social media platform following facebook?
YouTube
Instagram
Twitter
Pintrest
Which continent spends the most on social media advertising?
This year, US Marketers are expected to spend over 13 billion USD!
source: https://www.statista.com/statistics/276890/social-media-marketing-expenditure-in-the-united-states/
source: https://www.statista.com/statistics/276890/social-media-marketing-expenditure-in-the-united-states/
Asia
Europe
North America
South America
What percentage of all global, digital ad spending is spent on social media advertsing?
85%
50%
35%
16%
Which country spends the most time on social media per day?
The daily average is 4 hours and 17 minutes!
http://technology.inquirer.net/58090/ph-worlds-no-1-terms-time-spent-social-media
http://technology.inquirer.net/58090/ph-worlds-no-1-terms-time-spent-social-media
England
Philippines
United States of America
South Africa
What percentage of internet users use Facebook?
That means 68% of all Americans.
source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/
97%
79%
65%
42%
Which social media platform has significantly more female users?
72% of Pinterest users are female!
source: http://www.huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html
source: http://www.huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html
Pintrest
Instagram
YouTube
Facebook
What is the main result of the Echo Chamber with social media?
This was thought to play a key role in the recent US election.
source: https://www.wired.com/2016/11/facebook-echo-chamber/
source: https://www.wired.com/2016/11/facebook-echo-chamber/
More registered users
People become more open minded
Cultivation of extreme views
Foreign materials become easier accessible
Which of the following social networks is used by more men?
74% of Reddit users are male!
source: http://www.huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html
source: http://www.huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html
Facebook
Instagram
Youtube
reddit
Which of the following has the highest number of users?
Wechat has over 1 billion users.
source: http://technode.com/2015/01/22/wechat-reaches-1-1b-registered-accounts-440m-mau/
source: http://technode.com/2015/01/22/wechat-reaches-1-1b-registered-accounts-440m-mau/
4Chan
Reddit
Snapchat
Wechat
In 2015, how much money was estimated to be spent on advertising via social media?
It is a staggering 23.68 billion!
source: https://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357
source: https://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357
<100 million
800 million
1 billion
>20 billion
What percentage of Fortune 500 companies had a Twitter in 2015?
27%
52%
83%
92%
How many blog posts are published on WordPress every month?
source: https://wordpress.com/activity/
>150,000
627,000
56 million
>80 million
How many million active small businesses were there on Facebook in 2015?
This number is growing by the day!
source: https://techcrunch.com/2015/04/29/facebook-40-million/?ncid=rss#.z2bwqv:ff9d
source: https://techcrunch.com/2015/04/29/facebook-40-million/?ncid=rss#.z2bwqv:ff9d
5
20
40
80
About which percentage of US companies use twitter?
That number is expected to rise drastically by the end of 2017.
source: https://www.emarketer.com/Article/Facebook-Twitter-Remain-Top-Social-Networks-Used-by-US-Companies/1013290
source: https://www.emarketer.com/Article/Facebook-Twitter-Remain-Top-Social-Networks-Used-by-US-Companies/1013290
92%
66%
41%
20%
About what percentage of small businesses use YouTube?
9%
21%
52%
66%
What is the most Instagramed food?
Sushi is a close second!
source: http://www.cosmopolitan.com/uk/entertainment/news/a38715/pizza-most-popular-food-instagram/
source: http://www.cosmopolitan.com/uk/entertainment/news/a38715/pizza-most-popular-food-instagram/
Pizza
Sushi
Cupcakes
Steak
Which continent has the lowest "social media penetration rate?"
Central Asia is at just 7%!
source: ttps://www.statista.com/topics/1164/social-networks/
source: ttps://www.statista.com/topics/1164/social-networks/
Central Asia
Africa
Oceania
South America
According to self-report, what percentage of US teens use the internet daily?
>90%
80%
65%
<50%
According to the Social Media Examiner's study, which types of content are most successful with marketers
Nearly 58% agree it is the most important component!
source: https://www.postplanner.com/72-must-follow-facebook-pages-for-content-marketers/
source: https://www.postplanner.com/72-must-follow-facebook-pages-for-content-marketers/
Original, written content
Origional, visual assets
Origional videos
Original audio
What are the most shared posts on Facebook?
And shares are essential for winning!
source: https://www.postplanner.com/crazy-social-media-facts-that-are-actually-true/
source: https://www.postplanner.com/crazy-social-media-facts-that-are-actually-true/
statuses
albums
videos
photos
According to Pinterest, on Thursdays, which types of post get the most engagement?
Everyday there is something significantly searched!
source: https://blog.pinterest.com/en/pin-trends-week
source: https://blog.pinterest.com/en/pin-trends-week
Fashion
Humor
Food
Crafts
What percentage of all mobile internet access is used for social activities?
>90%
86%
70
<65
About what percentage of internet users look to social media when making a purchase?
>80%
75%
46%
<20%
Tough break. Wake up! You have a lot of catching up to do! Social media is becoming increasingly important in this modern age and it is important to stay on top of all of that! Come back and try again when you're more experienced!
You have a lot to learn about social media before you're ready to go out and play ball. It may be hard to get used to it, but technology plays a key role in society and you know what they say -if you can't beat them, join them!
You may not be that interested in social media just yet, but you are paying attention. In this rapidly evolving age, it's hard to stick by the sidelines if you want to taste success.
You certainly know a lot about social media -and your interest is obvious. You are pretty close to being at the top of your social-media know-how!
You are a super star and ready to take on a world driven by social media! There is no better time than now to get into the internet and join in our technology-driven society.